# Market ladder — stamp paper
**2026-09-17 night · Trunk TUI · not live HTML**

Storefront lock (CONFIRMED): **a governor for how AI is engaged.** One person or a whole organization. Companion is the highest-resolution instance, not the homepage sentence.

## What is live today (CONFIRMED)

Home still sells **three companion-priced doors**:

| Live name | Price | What the page says |
|-----------|-------|--------------------|
| Personal | $1,000 | Sculpted companion for one person · 1× session |
| Practice | $2,500 | + Memory Core you keep · 2× sessions |
| Executive | $5,000 | Desk-grade depth · 4× sessions |

Gold CTA is still **Get started** → FormSubmit mailbox (`intake.html`). No Stripe. No Square on www. Sep 7 stamp wanted **Test us** — not on live home.

## Direction change (intent — not priced)

Michael 2026-09-17: personal governance as a **side door**; then business/partner; executive; enterprise as org culture. E-commerce so someone can **pay on the internet** to start intake and walk a companion process. Not a girlfriend storefront.

| Proposed rung | Who | What they buy | Companion? |
|---------------|-----|---------------|------------|
| **Personal** | One adult, side door | Personal governance layer + start of the process | Rides this rail |
| **Business / Partner** | Shop, practice, two-person overlay | How AI is engaged at work they already do | Optional, not the lede |
| **Executive** | One human who becomes a desk | Highest-res overlay + roster/packs | Instance, not the SKU name |
| **Enterprise** | Org / culture | How the company trains and governs AI | Never the aisle |

**Do not invent new dollar amounts.** Live $1k / $2.5k / $5k stay until he stamps a recut. Enterprise has **no** live price.

**assumption:** Practice ($2.5k) maps toward Business/Partner, not a second girlfriend tier.  
**projection:** A cheaper paid **intake / assessment** SKU sits under Personal so the mailbox is not the store.

## Paid intake (concept)

Today: `intake.html` → FormSubmit → eve@ (CC tio@). That is a **letter**, not checkout.

Wanted: pay on the web → intake → companion process under the governor. Square is parked (FAC-2026-001 / Steven API prompt). Do not mix Steven’s billing hop into www tonight. Do not turn on Stripe without a stamp.

Fence (CONFIRMED): 18+ · not clinic · Ethics Pulse / F/A/P · not a girlfriend package · no prices on Facebook.

## Exec Desk

Local stamp room: `LOOK_AT_THESE/EXEC_DESK_MOCK.html`. Still companion-era chrome. Rebuild for governor-first **after** this paper is stamped — not instead of it.